Extreme Kindness

Extreme Kindness

Kindness To The Environment: Natural Capitalism

A great book to read and one that every CEO should have within arms reach is NATURAL CAPITALISM, by Paul Hawken, Amory Lovins and L. Hunter Lovins.

A positive but realistic look at what must occur for our leaders to move our world towards a sustainable economy. This book gives the reader a very solid understanding of what MUST become a reality for our next INDSUTRIAL REVOLUTION.

In the words of the authors, “it is about the possibilites that will arise from the birth of a new type of industrialism, one that differs in its philosophy, goals, and fundamental processes from the industrial system that is the standard today.

The Extreme Kindness Crew has always shared the vision of CONNECTING THE WORLD THROUGH KINDNESS. We have done this BY INSPIRING millions thorugh media and entertainment outlets such as the internet and prime time news. We have endevoured to EDUCATE through our books and seminars on THE KINDNESS INJECTION. We have encouraged the MOBILIZATION of new KINDNESS CREW members across the globe. However, I often feel a special twinge of hope when given the opportunity to present our 4 PILLARS of KINDNESS to major corporations and CEO’s. When an influential person or group possess the values of kindness to the SELF, CO-WORKER/FAMILY, CUSTOMER and COMMUNITY, perhaps these catergories will play a small part in helping to produce a renewed push towards long term wealth, that will sustain itself through generations. Businesses are not just made up of steel buidlings and larger then life logo’s. Business is about people coming together around an idea and the journey to attain a common goal.

What greater goal or dream could all our CEO’s have, but that of a sustainable earth and economy? Thats just good business.

“An economy needs four types of capital to function properly:
-human capital, in the form of labor and intelligence, culture, and organization
-financial capital, consisting of cash, investments, and monetary instruments
-manufactured capital, including infrastructure, machines, tools, and factories
-natural capital, made up of resources, living systems, and ecosystem services” (page 4, Natural Capitalism)

After reading this book, if I were to pick a 5th and all important pillar to add to the KINDNESS INJECTION, I would choose KINDNESS TO THE ENVIRONMENT.

The last page of the book ends with a hopefull begining; “Natural capitalism is about choices we can make that can start to tip economic and social outcomes in positive directions. And it is already occuring because it is necessary, possible, and practical.”

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45 Responses to “Kindness To The Environment: Natural Capitalism”

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