Extreme Kindness

Extreme Kindness

Circuit City’s firedog services

Matt Navitsky emailed me to let me know about an important contest. He writes:

My name is Matt Navitsky and I’m getting in touch with Extreme Kindness on behalf of Circuit City’s firedog services. The “firedog Across America” contest was launched by Circuit City this past winter to donate hundreds of thousands of dollars to America’s firefighters. Now we need help selecting the $100,000 grand prize winner. On top of that, every vote cast will result in a $1 donation to the voter’s chosen firehouse. We’d be thrilled if you could let Extreme Kindness readers know about the contest so they can help raise money for America’s fire safety professionals.

Over 5,000 essays were submitted to firedog.com between December 6, 2006 and March 31, 2007, describing the ways in which these everyday heroes go above and beyond the call of duty. From helping communities recover after tragedies, to touching the hearts of those in need, these stories are truly inspiring. Circuit City recently visited the finalists and created a video story for each to help bring the essays to life. Videos for all finalists can be viewed here: http://web.firedog.com/acrossamerica/vote.aspx

Now that the ten finalists have been selected, we need everyone’s help deciding who the grand prize winner will be. Each of the ten finalist firehouses will receive $20,000 for much-needed equipment and the corresponding essay writer will receive a home “techover” worth $10,000, courtesy of Circuit City’s firedog(SM) services team.

And as a firedog Across America finalist, these ten firehouses are now eligible to win additional funding during this final stage of the campaign when America votes for a $100,000 grand prize winner. Until May 13, Americans can visit firedog.com to view all ten firehouse finalists’ stories (also pasted below this email) and vote for their favorite. Each vote will result in a donation of $1 to the voter’s chosen firehouse. At the culmination of the voting stage, the firehouse with the most votes will win the grand prize. The winner will be announced the week of May 14, 2007.

Circuit City developed firedog across America to kick off its new service, firedog, a one-stop shop for consumers’ technology needs: firedog.com. Circuit City’s firedog technicians install, optimize, repair, and make technology purchases simple so consumers don’t have to waste time with piles of manuals and tricky cables.

As part of the December launch, Circuit City and firedog also presented $100,000 donations to both the FDNY Foundation, which supports New York City Fire Department initiatives, and the National Law Enforcement and Firefighters Children’s Foundation for its efforts in helping children of law enforcement and firefighting personnel. Former New York Mayor Rudy Giuliani and New York City Fire Commissioner Nicholas Scoppetta were on hand to receive the donations.

Again, we wanted to share information about the firedog Across America contest with Extreme Kindness in hopes that you’d let your readers know about it and help us honor and generate donations for America’s fire safety community. I’ve included the list of ten finalist firehouses below. Please let me know if you decide to encourage your readers to vote for their favorite at firedog.com or if I can provide you with further information.

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