Extreme Kindness

Extreme Kindness

Kindness Rocks: www.kindnessrocks.net

“Kindness Rocks is an initiative to help stop violence and bullying in schools and communities throughout the world by inspiring youth to take kind and positive action on a daily basis, and to let them know how important their individual contribution is to the world as a whole.”


A friend of mine, Brock Tully, who I call the ‘Brock’ Star of kindness made me aware of this incredible group. www.brocktully.com

Check it out and get inspired.



ONE – The Book to Buy for 2007

ONE – A Face Behind The Numbers
ONE, by Vaden Earle, is a compendium on social justice issues, including statistics, real-life stories, and striking photography; bringing the numbers to life.

Eleven chapters illume the injustices of the humanitarian crisis, accompanied by captivating photos of desperate situations.



The World Is Flat

Three time Pulitzer Prize Author Thomas L. Friedman makes an interesting observation in his book: THE WORLD IS FLAT; A Brief History of The Twenty-First Century.

He declares that there are 3 stages or rather era’s in the evolution of Globalization.

Globalization 1.0 1492-1800
This era of history began with Columus proving that the world was round. “It shrank the world from a size large to a size medium” The key to making a mark in this period was the amount of brawn one country could bring to bear and how creative it was in the deployment of said strength. “The primary questions were: Where does my country fit into global competition and opportunites? How can I go global and collaborate with others through my country?” In many ways, at this time, the common man would be a spectator to the clashing of titans.

Globalization 2.0 1800-2000
Friedman sees the “second great era” shrinking again, from a size medium to a size small. “The key agent of change, the dynamic force driving global integration, was multinational companies”. The Industrial Revolution, steam power, railroadsm the PC, telephones and the early World Wide Web all helped to bring the earth down a second size. The global economy was born and the big question was: “How can I go global and collaborate with others through my company”?

Globalization 3.0 2000 – Present Day
“Shrinking the world from a size small to a size tiny and flattening the playing field at the same time.” Software and the development of a “global fiber-optic networt has made all of us next door neighbours”.

“Individuals must, and can, now ask, Where do I fit into te global competition and opportunities of the day, and how can I, on my own, collaborate with others globally?”

People all over the world are being empowered to make their mark on this nw flat and even playing field, our new planet.

The question is what will YOU do with this opportunity? All it takes is ONE good IDEA and the determination to put it into ACTION.

The World Is Flat BUT I would argue that there is yet no edge of the earth or limit to how far one person can now sail.


Kindness To The Environment: Natural Capitalism

A great book to read and one that every CEO should have within arms reach is NATURAL CAPITALISM, by Paul Hawken, Amory Lovins and L. Hunter Lovins.

A positive but realistic look at what must occur for our leaders to move our world towards a sustainable economy. This book gives the reader a very solid understanding of what MUST become a reality for our next INDSUTRIAL REVOLUTION.

In the words of the authors, “it is about the possibilites that will arise from the birth of a new type of industrialism, one that differs in its philosophy, goals, and fundamental processes from the industrial system that is the standard today.

The Extreme Kindness Crew has always shared the vision of CONNECTING THE WORLD THROUGH KINDNESS. We have done this BY INSPIRING millions thorugh media and entertainment outlets such as the internet and prime time news. We have endevoured to EDUCATE through our books and seminars on THE KINDNESS INJECTION. We have encouraged the MOBILIZATION of new KINDNESS CREW members across the globe. However, I often feel a special twinge of hope when given the opportunity to present our 4 PILLARS of KINDNESS to major corporations and CEO’s. When an influential person or group possess the values of kindness to the SELF, CO-WORKER/FAMILY, CUSTOMER and COMMUNITY, perhaps these catergories will play a small part in helping to produce a renewed push towards long term wealth, that will sustain itself through generations. Businesses are not just made up of steel buidlings and larger then life logo’s. Business is about people coming together around an idea and the journey to attain a common goal.

What greater goal or dream could all our CEO’s have, but that of a sustainable earth and economy? Thats just good business.

“An economy needs four types of capital to function properly:
-human capital, in the form of labor and intelligence, culture, and organization
-financial capital, consisting of cash, investments, and monetary instruments
-manufactured capital, including infrastructure, machines, tools, and factories
-natural capital, made up of resources, living systems, and ecosystem services” (page 4, Natural Capitalism)

After reading this book, if I were to pick a 5th and all important pillar to add to the KINDNESS INJECTION, I would choose KINDNESS TO THE ENVIRONMENT.

The last page of the book ends with a hopefull begining; “Natural capitalism is about choices we can make that can start to tip economic and social outcomes in positive directions. And it is already occuring because it is necessary, possible, and practical.”


Take a Hero Holiday with Absolute Leadership

The next time you are thinking about taking a vacation I would suggest checking out the Hero Holiday Program run by ABSOLUTE LEADERSHIP.

Here is a description taken from their incredible website: absolute.org

“Hero Holiday is a program run by Absolute Leadership Development Inc. We believe that this generation of Canadian youth has the capacity to affect change on the earth. Every year, we provide opportunities for high school students to participate in a humanitarian relief project by bringing practical assistance to those living in extreme poverty. Activities may include building homes, distributing supplies, providing food, mobile medical clinics and working with children at risk. This program allows them to see first-hand how two-thirds of the world lives, expands their world view and gives them an opportunity to become educators on world poverty by sharing their experiences.”


More Extreme Kindness Videos

Google Video: Just Copy and Paste the below link into your web browser.




Many people have raised their eyebrows when hearing that I am leaving for some far off destination, to talk to a group of businesses or CEO’s or high paced sales force about the importance of kindness in the workplace. It is not always something you think might be a high priority for the corporate world. Well, for some of the disbelievers and believers out there, I encourage you to check out this fantastic new book called:


“Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: It pays to be nice.

In an era when the corporate world glorifies a dog-eat-dog mentality, these two dynamic women built The Kaplan Thaler Group, one of the nation’s fastest-growing advertising agencies, not with spears and intimidation, but with flowers and chocolates.

Read more about how this powerful four-letter word can change your life!”


This little book will show you why women should run most corporations in America, and maybe the entire country. Reading “Nice” will improve just about everything in your life, and that’s a promise.”
- James Patterson, best-selling author, former CEO of J. Walter Thompson North America

“For my money, I would always rather make a deal with people I like who treat me well. If you want to discover the surprising power of nice, read this book. Memorize it. Use it. You’ll be glad you did.”
- Donald Trump

Leo Durocher was wrong! Linda Kaplan Thaler and Robin Koval’s “The Power of Nice” is the antidote to our increasingly mean-spirited culture. I’m going to send a copy to every political campaign consultant I know.
- Arianna Huffington


Nobel Peace Prize

What does it take to truly make a difference? How do we measure the success of people striving for a better world?

I looked today at a list. A list of those who have won the Nobel Peace Prize.

Men and women of genius, vision and sheer determination. Each of them unique and one of a kind. How do such people become who they are and how do they achieve what they have?

I can say that they all share one thing in common. They are all leaders. More importantly, they are all leaders in compassion.

To be a leader you have to nuture many wonderful qualities including passion, energy and the ability to set goals. To work towards benchmarks everyday, to stay the course, to continue on.

What would it take to be a leader who achieves such an honour as the Nobel Peace Prize?

I believe it starts with first setting a goal. Then taking that first step and then another and another until you are running torwards what at first seemed like an impossible dream.

Run as fast as you can because life is too short to walk in circles.

Remember as well that we are all just people, with the same potential locked inside us.
Take a moment and learn about one of these people listed below. Place them on that mantle of honor besides your other modern day celebrities, talk show hosts and athletic superstars. But do not ever think that such a place of respect and height cannot be reached by you as well. When we stop believing that each person has the chance to make a remarkable difference, we stop trying.

To stop trying is the same as standing still for your entire life.

So go for a run today and see how close you get to that next goal. What do you have to lose? The answer is nothing if we try and everything if we don’t.

Commit first to becoming a leader and someone who is not afraid to set goals. Making the world a better place is just around the corner.

The Nobel Peace Prize has been awarded to 94 individuals and 19 organizations since 1901.

2006 – Muhammad Yunus, Grameen Bank
2005 – International Atomic Energy Agency, Mohamed ElBaradei
2004 – Wangari Maathai
2003 – Shirin Ebadi
2002 – Jimmy Carter
2001 – United Nations, Kofi Annan
2000 – Kim Dae-jung
1999 – Macdecins Sans Frontires
1998 – John Hume, David Trimble
1997 – International Campaign to Ban Landmines, Jody Williams
1996 – Carlos Filipe Ximenes Belo, Jos Ramos-Horta
1995 – Joseph Rotblat, Pugwash Conferences on Science and World Affairs
1994 – Yasser Arafat, Shimon Peres, Yitzhak Rabin
1993 – Nelson Mandela, F.W. de Klerk
1992 – Rigoberta Mench Tum
1991 – Aung San Suu Kyi
1990 – Mikhail Gorbachev
1989 – The 14th Dalai Lama
1988 – United Nations Peacekeeping Forces
1987 – Oscar Arias Sanchez
1986 – Elie Wiesel
1985 – International Physicians for the Prevention of Nuclear War
1984 – Desmond Tutu
1983 – Lech Walesa
1982 – Alva Myrdal, Alfonso Garcaa Robles
1981 – Office of the United Nations High Commissioner for Refugees
1980 – Adolfo Parez Esquivel
1979 – Mother Teresa
1978 – Anwar al-Sadat, Menachem Begin
1977 – Amnesty International
1976 – Betty Williams, Mairead Corrigan
1975 – Andrei Sakharov
1974 – Sean MacBride, Eisaku Sato
1973 – Henry Kissinger, Le Duc Tho
1972 – The prize money for 1972 was allocated to the Main Fund
1971 – Willy Brandt
1970 – Norman Borlaug
1969 – International Labour Organization
1968 – Rena Cassin
1967 – The prize money was with 1/3 allocated to the Main Fund and with 2/3 to the Special Fund of this prize section
1966 – The prize money was allocated to the Special Fund of this prize section
1965 – United Nations Children’s Fund
1964 – Martin Luther King
1963 – International Committee of the Red Cross, League of Red Cross Societies
1962 – Linus Pauling
1961 – Dag Hammarskjald
1960 – Albert Lutuli
1959 – Philip Noel-Baker
1958 – Georges Pire
1957 – Lester Bowles Pearson
1956 – The prize money was with 1/3 allocated to the Main Fund and with 2/3 to the Special Fund of this prize section
1955 – The prize money was allocated to the Special Fund of this prize section
1954 – Office of the United Nations High Commissioner for Refugees
1953 – George C. Marshall
1952 – Albert Schweitzer
1951 – Laon Jouhaux
1950 – Ralph Bunche
1949 – Lord Boyd Orr
1948 – The prize money was with 1/3 allocated to the Main Fund and with 2/3 to the Special Fund of this prize section
1947 – Friends Service Council, American Friends Service Committee
1946 – Emily Greene Balch, John R. Mott
1945 – Cordell Hull
1944 – International Committee of the Red Cross
1943 – The prize money was with 1/3 allocated to the Main Fund and with 2/3 to the Special Fund of this prize section
1942 – The prize money was with 1/3 allocated to the Main Fund and with 2/3 to the Special Fund of this prize section
1941 – The prize money was with 1/3 allocated to the Main Fund and with 2/3 to the Special Fund of this prize section
1940 – The prize money was with 1/3 allocated to the Main Fund and with 2/3 to the Special Fund of this prize section
1939 – The prize money was with 1/3 allocated to the Main Fund and with 2/3 to the Special Fund of this prize section
1938 – Nansen International Office for Refugees
1937 – Robert Cecil
1936 – Carlos Saavedra Lamas
1935 – Carl von Ossietzky
1934 – Arthur Henderson
1933 – Sir Norman Angell
1932 – The prize money was allocated to the Special Fund of this prize section
1931 – Jane Addams, Nicholas Murray Butler
1930 – Nathan Saderblom
1929 – Frank B. Kellogg
1928 – The prize money was allocated to the Special Fund of this prize section
1927 – Ferdinand Buisson, Ludwig Quidde
1926 – Aristide Briand, Gustav Stresemann
1925 – Sir Austen Chamberlain, Charles G. Dawes
1924 – The prize money was allocated to the Special Fund of this prize section
1923 – The prize money was allocated to the Special Fund of this prize section
1922 – Fridtjof Nansen
1921 – Hjalmar Branting, Christian Lange
1920 – Laon Bourgeois
1919 – Woodrow Wilson
1918 – The prize money was allocated to the Special Fund of this prize section
1917 – International Committee of the Red Cross
1916 – The prize money was allocated to the Special Fund of this prize section
1915 – The prize money was allocated to the Special Fund of this prize section
1914 – The prize money was allocated to the Special Fund of this prize section
1913 – Henri La Fontaine
1912 – Elihu Root
1911 – Tobias Asser, Alfred Fried
1910 – Permanent International Peace Bureau
1909 – Auguste Beernaert, Paul Henri d’Estournelles de Constant
1908 – Klas Pontus Arnoldson, Fredrik Bajer
1907 – Ernesto Teodoro Moneta, Louis Renault
1906 – Theodore Roosevelt
1905 – Bertha von Suttner
1904 – Institute of International Law
1903 – Randal Cremer
1902 – Alie Ducommun, Albert Gobat
1901 – Henry Dunant, Fradaric Passy


CORPORATE CORE VALUES what are they and do they make a difference?

A company’s core values can say a lot about an organization.

Next time you are making a purchase ask yourself, what are the values of this company? Does the business stand by their values? Are you making a positive difference by choosing to support these values?

To better understand the concept of core values and their power, I have placed a short article below by Scott Bedbury.


Strong Coffee: Expanding Your Brand Without Diluting It
Scott Bedbury
A brand, says Scott Bedbury, is much more than a company’s product. A brand is a company’s DNA.

Bedbury realized that firsthand when he joined Nike in 1987. At that time, Nike was rapidly losing market share to Reebok. With Reebok eating Nike’s lunch, Nike’s executive team took a hard look at its brand and decided to reemphasize its core strength: athletics. That was still too narrow a strategy, because by building its brand solely around athletics, Nike would appeal only to serious athletes.

The goal of any brand, says Bedbury, is to “widen the access point”–to find the highest common denominator that appeals to as many customers as possible. To find its highest common denominator, Nike set out to identify its three core values–the strands that compose its DNA.

For Nike, these core values are:

Authenticity: Nike is authentic in everything it does.
Athletic: Nike appeals to serious athletes.
Performance: Nike’s products must meet the highest specs.
From this three-legged model, Nike identified its widest access point: the joy in sports fitness that’s available to everyone. In other words, “Just do it.”

For a brand to succeed, says Bedbury, a company must identify its three cores values — the gene pool that makes up the organization’s DNA. For Disney, these core values are:

Entertainment: the product itself, from theme parks to films.
Family: Disney’s community is a community of families –everything it does should be relevant to families.
Fun: Disney stands for fun.
For Disney, the “fun” component is the most important, because it provides an emotional cue that should be in the genetic makeup of every brand. While Nike’s brand has brought it tremendous success, its brand is suffering now precisely because it lacks an emotional cue — people lack an emotional connection with the brand.

How do you identify the gene pools for your company’s brand? It’s not an easy task, as the audience learned when it tried to do just that in breakout sessions ( groups tried to identify the core values of companies ranging from Martha Stewart to Amazon.com to Fast Company to the IRS ).

But companies tend to grow their brand from three distinct gene pools: its product or activity; its values; and its emotional cues. These values must be rooted in reality — no one is going to believe in a kinder, gentler Microsoft, for example. But they must also draw on an organization’s heredity — and what it aspires to be.



If you have the chance, just 1 minuute, you have to check out this guy Kevin Carroll. One of the many incredible people who have inspired the Kindness Crew and who we are PROUD to call a friend! He will teach you how to PLAY and MAKE THINGS HAPPEN!

(A little info below from his very cool website)
Kevin Carroll is the author of the highly successful Rules of the Red Rubber Ball. He is the founder of The Katalyst Consultancy where his “job” is to nurture and care for the individual and communal inner spirit and to inspire new ways of thinking. It is not unusual for him to work with CEOs from Fortune 500 companies and a group of equally unruly first graders on the same day. In fact, it’s expected. He considers himself an excitatory agent for change; in other words, he’s a Katalyst.

Raised by his grandparents in Philadelphia, Kevin spent endless hours at the neighborhood playground where he found his calling: a red rubber ball. Kevin’s pursuit of play and his red rubber ball took him overseas with the Air Force. Kevin spent ten years in the United States Air Force as a language interpreter and translator gaining fluency in Croatian, Czech and Serbian and conversational fluency in German and Russian.

After the Air Force, Kevin landed a job as the athletic trainer and physical education teacher at The Haverford School in Philadelphia, which quickly led to his job as the head athletic trainer for the Philadelphia 76ers. While at the 76ers, Nike founder and CEO Phil Knight tapped Kevin to bring his unique experiences to the sneaker giant and help inspire their creatives. Although no job existed at the time, Knight encouraged Kevin to hang out and create the job that would add value to the company. Kevin accepted the challenge and stayed for seven years as a Katalyst. He was instrumental in helping Nike develop a deeper understanding of athletic product performance, team dynamics and interpersonal communication. He was also the inspiration behind the Lance Armstrong wristband phenomenon. Kevin left in 2004 to found his own brand, The Katalyst Consultancy.”


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